前几天去逛IKEA，发现店内又重新布置了，他们把DEMO区按照不同的LIFE STYLE，划分为“40平米的生活”，“60平米的生活”等主题，让人觉得情趣盎然。
有意思的是，其中“40平米的生活”的招贴画居然是两个帅小伙，一个系着围裙在做菜，另一个端着一杯红酒凑过来，微笑着作欣赏状：显然是一对同志伴侣嘛。
不愧是北欧的公司，对同志的友好态度让人敬佩。
下面的文章是关于1994年IKEA在美国作的一个以GAY COUPLE为主角的电视广告。这个广告被认为是广告界第一次在美国正面接触GAY RELATIONSHIP: This groundbreaking, famous spot for Swedish furniture maker IKEA made news around the world, though it was rarely seen. It features a male couple shopping for a dining room table together. The two middle-aged guys, who finish each other's sentences, say "a leaf means commitment." At the end, one says, "We've got another leaf waiting for when we REALLY start getting along" -- perhaps implying having children.
文章最后提到此广告的最终命运：The IKEA ad disappeared only a few weeks after it began when the retailer got a bomb threat at a store from conservatives, along with calls for a boycott.
如想阅读全文并观看此广告，请点击以下联接：
http://www2.commercialcloset.org/cgi-bin/iowa/portrayals.html?record=76
(Originally posted on Beitong on December 13, 2003
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